Joseph Ferry leads all digital marketing efforts at Life Science Outsourcing (LSO), a contract manufacturer for medical device companies. He builds and runs campaigns that generate demand, drive qualified leads, and support revenue growth. He focuses on using data, smart strategies, and marketing technology to improve performance across the entire customer journey—from first impression to signed contract.
Joe has a strong track record of helping global brands grow. He’s led digital programs for companies like Ford, Suzuki, Nestlé, and Medtronic. His work spans industries including automotive, consumer packaged goods (CPG), medical devices, and pharmaceuticals. At each stop, he’s delivered better results by using customer insights, automation, and continuous testing.
Joe earned his MBA in Marketing from the University of Southern California’s Marshall School of Business. He also holds a Bachelor of Arts in Psychology from Vanderbilt University. His background in psychology gives him an edge in understanding buyer behavior, motivating action, and creating marketing that resonates.
Outside the office, Joe shares what he’s learned. He speaks at marketing conferences for digital health, life sciences, and B2B technology. He stays current with industry trends and emerging tools, holding certifications in SEO, marketing automation, data visualization, and generative AI.
Joe is known for being both strategic and hands-on. He’s not afraid to roll up his sleeves to write copy, audit campaigns, or test new ideas. He believes great marketing doesn’t just look good—it works. And it starts with knowing your customer and delivering value at every step.
